Case Study - Ananas
Case Study - Ananas
Overview
Overview
This project focuses on designing a mobile application that helps users find products easily inside supermarkets. The main objective was to improve the user experience by solving the difficulty of locating items within large stores.
This project focuses on designing a mobile application that helps users find products easily inside supermarkets. The main objective was to improve the user experience by solving the difficulty of locating items within large stores.
Problem
Users often struggle with finding products inside large supermarkets, which leads to wasting time, frustration, and reliance on asking store employees. This creates a need for a more intuitive and user-friendly solution that guides users directly to their desired items.
Users often struggle with finding products inside large supermarkets, which leads to wasting time, frustration, and reliance on asking store employees. This creates a need for a more intuitive and user-friendly solution that guides users directly to their desired items.
My Role
In this project, I was responsible for: Conducting user research Creating personas Designing wireframes and UI screens Developing user flows and information architecture
In this project, I was responsible for: Conducting user research Creating personas Designing wireframes and UI screens Developing user flows and information architecture
Process
ّI followed a user-centered design process: Conducted research to understand user needs Created personas to represent target users Developed wireframes and prototypes Tested the design and improved it based on feedback
ّI followed a user-centered design process: Conducted research to understand user needs Created personas to represent target users Developed wireframes and prototypes Tested the design and improved it based on feedback
Challenges
Challenges
One of the main challenges was designing an effective indoor navigation experience that is simple and easy to understand. To overcome this, I focused on combining both visual (map) and text-based directions (aisle & shelf) to support different user preferences.
One of the main challenges was designing an effective indoor navigation experience that is simple and easy to understand. To overcome this, I focused on combining both visual (map) and text-based directions (aisle & shelf) to support different user preferences.
Final Outcome
Final Outcome
The final result was a mobile app prototype that provides a smoother and more efficient shopping experience. Users can quickly find products, check availability, and navigate.
The final result was a mobile app prototype that provides a smoother and more efficient shopping experience. Users can quickly find products, check availability, and navigate.